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b e t t e r g e n e t i c s c o m e s f r o m P r o s p e r i t y
SIRE SEARCH

Securing ProsperityTM

TBG is pioneering innovation in bovine sciences to meet the exponential growth in demand for India’s only true universal source of protein – milk.

Image of Farmer feeding cow at organised farm

THE PROBLEM

The dairy sector is critical as milk and milk products are the most important source of protein in India. However by 2020, India will go from being a net exporter to a net importer of milk with domestic demand exceeding supply.

  • Image showing Milk Deficit

    PROBLEM 01 : Milk Deficit

    The deficit in projected requirement of milk of 126 mmt by 2020/21 means we need to nearly double our current domestic milk production.

    Graph showing the deficit in requirement of milk
  • Image showing Lowest Productivity

    PROBLEM 02 : Lowest Productivity

    Although India is the largest producer of milk in the world, the country has one of the lowest productivity rates per animal per day. There exists a big potential to improve our productivity.

    Graph showing milk productivity rates in India
  • Image showing Burgeoning Middle Class

    PROBLEM 03 : Burgeoning Middle Class

    With rise in disposable incomes resulting from the burgeoning middle class, the per capita consumption of milk and milk products is set to rise dramatically. To help meet this demand, milk production will also need to keep up.

    Graph shows the rise in disposable incomes

PROBLEM 01

The deficit in projected requirement of milk of 126 mmt by 2020/21 means we need to nearly double our current domestic milk production.

Graph showing the deficit in requirement of milk

PROBLEM 02

Although India is the largest producer of milk in the world, the country has one of the lowest productivity rates per animal per day. There exists a big potential to improve our productivity

Graph showing milk productivity rates in India

PROBLEM 03

With rise in disposable incomes resulting from the burgeoning middle class, the per capita consumption of milk and milk products is set to rise dramatically. To help meet this demand, milk production will also need to keep up.

Graph shows the rise in disposable incomes

THE SOLUTION

Produce more
with less.

Image of jug full of milk with eggs and wheat grains

A simple solution is to produce more milk without placing additional pressure on our finite natural resources. In this case, the solution is the ‘right genetics’ for Indian conditions. The ‘right genetics’ will result in higher productivity rates per animal and a more sustainable future for our farmers, helping them secure prosperity.

THE TBG DIFFERENCE